Virgin and OzHarvest have joined forces in what may be one of the more unique charity drives to hit Aussie social media yet. All you have to do to get involved is snap a picture of “something delicious” and post it to Twitter, Instagram of Facebook along with #mealforameal and Virgin will fund OzHarvest to feed a single person in need.
It’s a pretty ingenious idea. Posting food pics is already something people do without encouragement. If all you have to do is to add a hashtag to feel good about yourself then why not?
Expect to even start seeing staunch anti food-posters start getting on board. After all, your own dislike for foodstagram is no reason to keep food out of the mouths of the needy.
Virgin has been kind of vague on exactly who will be benefitting from the #mealforameal campaign. That’s probably because OzHarvest helps out such a diverse range of charities that pegging down any one of them would leave out close to 500 others.
In their own words, “OzHarvest is the first perishable food rescue organisation in Australia collecting quality excess food from commercial outlets and delivering it, direct and free of charge, to 500 charities providing much needed assistance to vulnerable men, women and children across Sydney, Adelaide, Brisbane, Gold Coast, Melbourne and Newcastle.”
Essentially, the organisation collects would-be trashed food that is only just past being fresh enough to sell and transfers it on to charities, instead of letting it go to waste.
It’s a great idea. It helps people in need by giving them food, and the environment by cutting down on society’s wastage. So, if you want to give OzHarvest a helping hand via Virgin then don’t forget to #mealforameal the next time you sit down at the dinner table.