Foxtel’s streaming service Presto to launch on March 13 and will cost $19.95 per-month, slightly cheaper than the $24.95 price Foxtel has originally estimated the service would cost it customers.
The new information was offered by Foxtel CEO Richard Freudenstein at the Australian Broadcasting Digital Summit (ABDS) today in Sydney.
Freudenstein gave the participants of the summit as demonstration of Presto in action, revealing how the service will look on an Apple iPad. He also revealed that Foxtel will offer a $5 trial of the service for new users.
The $19.95 price tag should be low enough to fend off many of the current IPTV competitors in Australia, notably pay-per-view options like iTunes and BigPond Movies; though we are yet to see exactly what will be made available for the money.
An image taken at the ABDS shows a snapshot of the content we can expect to see, with a collection of recent release movies visible on screen. There is no obvious navigation clues pointing to popular TV content.
Considering that as many as 20,000 Australians may already be paying $8 per month for a Netflix subscription, plus a further $10 for a reliable VPN service to watch the overseas content illegally, perhaps $20 per-month is right on the money.
Image credit: Tony Broderick (@brod)